Racing is Research
For AMSOIL, a day at the track isn’t just entertainment. Research through racing provides the opportunity to develop and validate AMSOIL lubricants in some of the toughest applications around. The effect doesn’t apply only to products for racing applications; it resonates throughout the entire AMSOIL product line. It’s an underlying philosophy captured in the phrase “Racing is Research,” and it has helped guide product development since the company’s early days.
Seeking ways to validate his revolutionary synthetic lubricants in the early 1970s, AMSOIL President and CEO Al Amatuzio instinctively knew America’s race tracks and courses held an answer. For many, nothing proves a lubricant’s effectiveness like its performance in high-powered racing applications, which require a level of performance beyond the average car or truck.
Laboratory research, field validation and racing are the backbone of AMSOIL product development, and it’s been that way since day one. “Racing is Research’ isn’t just a slogan; it embodies the extensive research AMSOIL performs on race tracks throughout North America - research that directly benefits everyone. The exact same lubricants used in professional racing vehicles are the same lubricants available to all AMSOIL users.
The results gathered from on-track research are not limited to racing products. The knowledge is applied to the entire AMSOIL product line to ensure AMSOIL products provide the best-possible protection and performance.